May 21, 2009
The UpTurn, Inc. (UPTR) Engages Thoughtbot to Develop TheUpturn.com’s Real Estate Matching Platform
Technology Consulting Firm Thoughtbot to Fast-track TheUpturn.com Platform Progress
CAMBRIDGE, MA--The UpTurn, Inc. (UPTR), an innovative company operating an online destination (www.TheUpTurn.com) where industry professionals, homeowners, sellers and seekers can be intelligently matched for their real estate needs, announces today that it has signed an agreement with software development house Thoughtbot to develop TheUpturn.com on the Ruby on Rails platform, the same platform that the highly successful Twitter.com was built upon.
Thoughtbot is an advanced technology consulting firm that provides web application development and design services. Since 2003, Thoughtbot has been creating dynamic content management systems and designing consumer-driven applications for the digital age. Their recent successes include Hoptoad, a service for web designers to gather performance metrics and trends for the web applications they produce, and Gradefund, a website that funds college tuition by allowing people to pledge money to the student based on academic excellence. Thoughtbot specializes in the Ruby on Rails platform and has produced several open source applications that run off it.
Jeffrey M. Eckman, CEO of The UpTurn, Inc., stated, “We engaged Thoughtbot, in part, due to their rapid development methodology, which will enable us not only to develop and get to market rapidly, but also allow for rapid changes as our customers demand them. Traditional web development processes don't necessarily allow for that level of responsiveness. Thoughtbot shares our mission to create a compelling, powerful, online real estate experience and to add value for our consumer and professional customers.”
“Developing on Ruby on Rails will also allow us to remain lean on our development, and later on our operational requirements, Mr. Eckman added. “Ultimately, this will enable us to achieve our revenue and profitability objectives.
”Development of TheUpturn.com was initiated in January of this year, with an alpha build already delivered.”
About The UpTurn, Inc.
The UpTurn, Inc. is developing an innovative online real estate matchmaking exchange and social networking site where real estate market participants are matched with each other, based on their individual profiles and intended roles in the market.
TheUpTurn.com will serve all primary residential real estate stakeholders, including would-be buyers, would-be sellers, renters, owners, casual browsers, and real estate enthusiasts, along with professionals including agents and brokers. TheUpTurn will also directly or indirectly serve all those with a vested interest in residential real estate, the home improvement industry, the mortgage industry, banks, legal, inspectors, contractors and other real estate-dependent economies.
Forward-Looking Statement:
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.