May 08, 2009
The UpTurn, Inc. Fosters Interactive Community with Reality on Realty Blog
CAMBRIDGE, MA--The UpTurn, Inc. (UPTR), an innovative company operating an online destination (www.TheUpTurn.com) where industry professionals, homeowners, sellers and seekers can be intelligently matched for their real estate needs, announces its successful Reality on Realty blog.
As part of its go-to market strategy, The Upturn, Inc.’s social media savvy team enlisted a team of award-winning, highly experienced bloggers from the Real Estate space to create the Reality on Realty blog. Within weeks it became a sought after source of news and information for forward-thinking industry professionals, homeowners, sellers and seekers. Reality on Realty has become a destination where people exchange ideas and information, with topics ranging from home financing to property search tips. Reality on Realty maintains a fully opted-in audience that has indicated its desire to have access to the lifestyle matching engine.
Jeffrey M. Eckman, CEO of The UpTurn, Inc., said, "Reality on Realty blog is just the first of our community-based destinations. The UpTurn, Inc. is built on a foundation that searching for Real Estate should be people-centric, not property-centric. The most important and largest purchase one will ever make is property. We want that property to also fit their lifestyle and commuting preferences, not just meet their criteria for number of bedrooms.”
TheUpTurn.com, currently in a private Beta, guides users through a series of questions based on their Real Estate desires and their position in the purchasing process. Once completed, TheUpTurn.com matches users in a Twitter-based social networking engine with Sellers and Real Estate professionals that specialize in properties of that specific type in the specific area of search. Opportunities to network and share valuable experiences are coupled with query results to popular social networking sites like Facebook and LinkedIn.
About The UpTurn, Inc.
The UpTurn, Inc. is developing an innovative online real estate matchmaking exchange and social networking site where real estate market participants are matched with each other, based on their individual profiles and intended roles in the market.
TheUpTurn.com will serve all primary residential real estate stakeholders, including would-be buyers, would-be sellers, renters, owners, casual browsers, and real estate enthusiasts, along with professionals including agents and brokers. TheUpTurn.com will also directly or indirectly serve all those with a vested interest in residential real estate, the home improvement industry, the mortgage industry, banks, legal, inspectors, contractors and other real estate-dependent economies.
Through www.RealityOnRealty.com, The Upturn, Inc. offers a pre-launch public site for people to connect and share real experiences and perspectives. Reality on Realty supports the exchange of useful, progressive, and honest ideas and information about real estate for consumers, professionals, casual observers, and real estate enthusiasts.
Forward-Looking Statement:
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.